Are we talking about a straight forward amp or an integrated amp? If integrated amp, then tone controls are not a bad thing at all. Whomever told you that is not correct. Also, if you aren't using an external pre-amp, then you will need to build the amp as an integrated amp with input switching capabilities and also, balance controls.
Room interactions affect the sound dramatically. If you haven't compensated for that with room treatments and/or equalizer, then tone controls absolutely do help.
Despite the efforts I've made to "fix" the room colorations, I've found that the bass and treble controls on my KBX balanced crossover do indeed help.
I play the stereophile test disc with white noise and use the audiotools app (free) acoustical analysis tools to see where the lows and highs are that need adjustments, with some sort of room correction or tone controls or both.
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