It's no so much how he builds some parts of his cables using graphene, but why.... And is he using proper graphene two-dimensional crystal latice, or much more readily available and inexpensive bulk graphite powder instead? Graphene is constituted by single layers of carbon atoms arranged in a hexagonal matrix. I still do not understand what function these micro-sheets of material might have in audio applications from an engineering point of view...
... From a sheer marketing communication point of view instead.... That's an entirely other matter, just like all other new-fangled exotica *Grins!*
G.