Listening with just your ears does eliminate the effect of psychoacoustics quite plenty if you are totally blind ...
This is mistaken and a common misnomer. It is impossible to listen "with just your ears." Just as with vision, what we perceive is determined as much by our brain as it is by the physical hearing mechanism. There is simply no way to completely eliminate psychoacoustic phenomenona from a listening test. Those who completely reject scientific blind listening tests - and I’m not one of them - often cite that as a flaw in blind testing. It’s a valid point, but doesn’t completely discredit the value of such testing, imo.
... ask the in-store consultant not to tell you which one of the several amps, or preamps, or players, or cables, etc... in the lineup you are listening to ...
If you want a meaningful blind test, it has to be double-blind. And there’s more to it than that; to be scientific, you need to match levels, and you need to provide quick switching while also allowing the subject to listen for as long as he likes to each DUT, such as is provided in the abx protocol.
Conducting a valid, double-blind, scientific listening test is a tricky business. And even when properly conducted, it’s easy to misinterpret the results. For those reasons and others, I believe that audiophiles have very little practical use for blind listening tests.