uberwaltz,
That is what I thought, too, but it baffles me. Underwear is very low on my list of things I ever look for. In fact, I am certain that I never looked for it. Well, maybe they want to tell me something? Should I start looking? Could they tell what I was missing?
Same goes for New Jersey.
"Why would they be wearing your underwear?"
I do not know but it is their marketing punchline. "Your first pair is on us". The ad service needs to be improved, they missed the target by a million miles.
Now I have an ad for GMC SUV. I have not looked up cars in a while and SUVs probably in years, if ever. If nothing else, it is less flammable than politics.