I guess everyone is different about money. And it is always easy to look into someone else's situation and criticize it because it doesn't fit our own outlook.
There is the idea that if you have tons and tons of money then blowing it on $10,000 or $40,000 speaker cables is the thing to do.
I don't think I would be that way....I wish someone would give me tons and tons of money to test my theory.
But I was reading a sickeningly pretentious magazine called Garden & Gun that my wife gets and there was a model on a boat wrapped in a beach towel. The list price of the beach towel was $400. I think I can safely say that even if I was uber-rich I would have no need or desire for a $400 beach towel.
When I'm searching for a $10 item I'll still try to find one for $9.