Steve59 everyone has a different persepective and I am hardly a rich guy all of my money made in the last 15 years is sitting in my audio store.
The reality of what you think are naueasting markups don't tell you half the story, if all of us brick and mortar guys were making so much money don't you think there would be lots of audio stores not less?
The reality is that what you take home after you have paid all of your expenses is actually very little.
Our shop is run out of our 4,000 sq foot Victorian Home we turned 4 room s into showrooms and stocked the place with many exciting product lines from top manufacturers.
When you factor in rent $6k a month, electricity $900 a month, internet, saleries, insurance, and all the rest you have a monthly expense of $10-15k a month, how much gear do you have to sell to clear that, a lot more then you think.
Factor in shipping costs, credit card costs, the invariable discount many of your clients want and what you are left with isn't that great.
Then factor in the cost of purchasing new demo gear which has to be paid for and you can see why this is a very difficult business.
If it wasn't for our custom installation business which is much more profitable in general we wouldn't be here either.
Dave and Troy
Audio Doctor NJ