OK, Goeffery....here is one example; a USB cable. an informed person knows that the transfer of ones and zeros either gets to its destination or not. A cable cannot sonically improve the signal. Yet for $550.00, Nordost will sell you one of their cheaper ("modestly priced") ones. And they say:
The new Purple Flare USB 2.0 Data
Cable combines OFC conductors with Nordost’s innovative precision FEP extrusion
technology, greatly reducing dielectric properties in order to increase signal
speeds and ensure both electrical and sonic integrity. This double-shielded
cable provides the detailed and dynamic
results that music servers and DACs are capable of. Audiophiles will be amazed
at the amazing improvements that can be achieved at this modest price point.
Digital cables make a difference,
and USBs are no exception. The Purple Flare USB 2.0 Data cable is the most
efficient and cost-effective digital cable, capable of delivering the ones and zeroes
with maximum precision. With this cable in your setup, you will find a lift in
your system that is simply not possible when using its stock counterparts.
Monoprice sells a USB cable that does the same thing for 89 cents. Their gold plated version is $1.49. Really...a better quality USB cable may have some benefits but improving audio quality is not one of them in my opinion - and in the opinion of just about everybody - except those that manufacture, distribute, market and retail them. (Follow the money) Oh...and the final group are those who got sucked into buying these and now would never admit they got snaked.