"Go buy the ones that make you feel happy..."That is a practical problem. How will you know which one will make you happy? I know you can go to the store and ask to compare two pairs of speakers, or amplifiers, but does the same happen with cables?
Reading through these threads, I got an impression that any observation "I do not think that sounds any better" may be met by "they need longer burn-in". In the end, there may be no practical way to win and find a cable that will make you happy, unless it already makes you happy before you walk in the store. Do stores allow for returns and refund of cables? After a month or two of "burn-in"?