Should I expect a discount from dealer for buying and installing complete system


I am getting ready to purchase a complete Home theater system from my dealer. It will probably end up at or over $17000. I am buying all the equipment from him and they are doing the install. He sent me the proposal today and I was surprised that there was no package deal. All the equipment which includes a receiver, a 9 speaker Atmos system. I may only need 7 if I can use my already installed rear ceiling speakers, cables, 65" TV 4K DVD player some other things I need. plus speaker stands. It's a complete redo of my home theater and will require extensive installation as my home theater room was done when we renovated and the room was frame. All the wiring is hidden behind the walls and all the equipment is in the closet. A lot of holes will be drilled and crawling under the house and going into the attic to do the work. Am I out of line to expect a solid discount on the equipment?
Thanks,
Bob
galleybob
$125/hr in the Bay Area is fair. There’s no money in tv’s, Apple products, or the DVD player. The only profitable items are the speakers.

Asking for a discount could seem offensive to him. Personally, if I had a customer in your position, I’d be much more receptive if they asked “Hey, could you do this for $15000?” If he can’t, then it gives him the ability to counter back and maybe meet in the middle.

He did spend some time with you and you obviously like doing business with him, so it sounds like he’s adding value to you and the experience, rather than just being a box-pusher.



Post removed 
As a former dealer for many years and selling most of what was listed above, I would have given a 12%-15% discount off of the gear, (except for the TV), but the labor would not be discounted.

Without seeing the install myself, not sure if $3000 is good or not?

Nice system. Good luck!
Instead of the 1 Sony STRZA5000ES receiver, I would have spent the extra $700.00 on the Anthem MRX1120 receiver, I think you would have been happier also with the Anthem receiver you get the ARC room correction which is great at helping to get all the speakers set up and working together.
I owner a Audio store for almost a decade and easily he could give you 15%
and he still make between 30-35% on average . The $250 an hour is also BS
i he is paying these guys $20 an hour maybe $25 per hour No way 
he i he says no, then walk , you  should be the boss ,you are the one 
shelling out the $$.