Yes indeed our line-up has changed and we will continue to change that line-up in our quest to provide consumers with the best possible product for their budget.
We will not keep products in the line-up if better options are available and better options do keep popping up because are always pushing the envelop. We will also ( and this is a biggee ) will not keep products in the lineup if key components in that product have shown to have their performance deteriorate as production of that component moved to low labour, low quality locations. In fact this was the main reason behind the development of the GC series to replace our Splash series. It was also the reason behind the appearance of a Mk 2, then Mk 3 versions of some of our earlier models. The problem in both cases was a key component turned awful as production was moved by manufacturers to maximize profits.
We decided to keep "running to daylight" and revamped our lineup to keep building around good sounding materials.
And yes we realize this causes some distress in the used market but we can’t control the manufacture of many of the components of our cables and we are not going to stop innovating ( because as much as anything that just doesn’t seem to be in either our personal DNA or that of our wee enterprise...read we started this to bring new ideas forward and we are going to keep heading down that road ).
Moving to accommodate market changes and innovation is a sort of a damned if you do and damned if you don't scenario. And frankly we would love to keep building those old models are they were simply great cables. The quality of those products was, and critically, is still high, and as mentioned we changed things (and names ) to as much as anything keep that quality high. So when you buy an older TEO cable you still get much the same voicing and much the same benefits that a liquid metal conductor brings to the cable.
We will not keep products in the line-up if better options are available and better options do keep popping up because are always pushing the envelop. We will also ( and this is a biggee ) will not keep products in the lineup if key components in that product have shown to have their performance deteriorate as production of that component moved to low labour, low quality locations. In fact this was the main reason behind the development of the GC series to replace our Splash series. It was also the reason behind the appearance of a Mk 2, then Mk 3 versions of some of our earlier models. The problem in both cases was a key component turned awful as production was moved by manufacturers to maximize profits.
We decided to keep "running to daylight" and revamped our lineup to keep building around good sounding materials.
And yes we realize this causes some distress in the used market but we can’t control the manufacture of many of the components of our cables and we are not going to stop innovating ( because as much as anything that just doesn’t seem to be in either our personal DNA or that of our wee enterprise...read we started this to bring new ideas forward and we are going to keep heading down that road ).
Moving to accommodate market changes and innovation is a sort of a damned if you do and damned if you don't scenario. And frankly we would love to keep building those old models are they were simply great cables. The quality of those products was, and critically, is still high, and as mentioned we changed things (and names ) to as much as anything keep that quality high. So when you buy an older TEO cable you still get much the same voicing and much the same benefits that a liquid metal conductor brings to the cable.