Should I keep the Turntable or sell it?


I’ve been back and forth on this decision for about a month, and the more I learn, the harder this decision gets.

Backstory: I won the brand new Cambridge Audio Alva TT turntable in an online contest in mid-May, and while it sounds great, I decided to list it for sale a couple weeks ago. I’ve always wanted to try out a Rega P6 or P3 with a really nice cart, because I feel like I’m not getting enough out of my Pro-Ject Debut Carbon. Prior to winning the Alva TT, I switched the Red Ortofon out for the Blue, and there was a great improvement in sound quality. But after comparing the Pro-Ject to the Alva TT and hearing what a $1700 turntable can sound like, I definitely am interested in exploring more high fidelity turntables. The issue is that I feel like I prefer the sound of tubes over solid state, and the Alva TT uses an integrated Alva Duo phono preamp for the RCA out, and their own DAC for the Bluetooth out if I want to go that route. I don’t have a ton of experience with tubes, and maybe it’s just the “cool factor” I actually like and I’m just having a placebo effect.

So I decided to list it for sale to try and get a Rega, because I heard so many great things about them. But over the last week or so, I’ve learned more about the Alva TT and how it uses Rega’s famous tonearm. I looked up the cart and it is listed at $500 separately, which is probably why it sounds better than the Pro-Ject w/ Ortofon Blue. I’ve also read on these boards about direct drive being better than belt, which the Alva has as well. It also has the added bonus of Bluetooth that go directly to my KEF LS50 Wireless, but I would most likely just use interconnects.

So I would love to get some advice from you all. I’ve gone back and forth about keeping the Alva or selling it, along with my Pro-Ject Debut Carbon, and buying/trading for something like a Rega P3 or P6. If you had my first world problem, what would you do?
bignamehere
@soundermn I definitely am considering a Marantz TT-15S1 because of the Clearaudio Virtuoso cat. I have heard really good things about both, but not actually listened either. My plan originally was to sell both the Alva and the Pro-Ject, which ideally would give me enough for a $1500 table with cart.

@mulveling The Clearaudio Concept would be ideal, but it starts at $1600 and the Marantz using a higher end cart. This is the main reason for the "most important part" question about a table. It seems the cart option is generally what pushes the table price much higher. Looking at those two tables and what they come with standard, it seems the Marants with a $950 Clearaudio Virtuoso MM cart ($1499 total) is a much better deal than a Clearaudio Concept with only the $250 Concept MM ($1600 total). With these two models in mind, would you say the Concept with the Concept MM cart is better than the Marantz with Virtuoso MM? It would seem that two carts made by the same company, but one is $700 more, would sound much better musically, so the cart would have a much greater impact on listening experience. That would be my hypothesis, but again, I haven’t listened to either tables yet.
+1 mulveling
"I’d say once you have a reasonably good deck, the matching between cartridge and arm is most important."
This SOTA Moonbeam IV with the REGA S220 arm might be worth looking into. I have never owned an Orotfon cartridge so I can't comment on it!
https://sotaturntables.com/products/moonbeam-iv/
what budget would you say is the minimum for a table/cart to not be “clubbin with Mamma” in your opinion?

@bignamehere

It is not a question of budget but of logic; if you think usb, bluetooth are necessary, it’s okay to get them but not inside a turntable for problems that could trigger.
Then any turntable without these gadgets is fine ... I also vote for Techncs 1200 G or GR if I want to buy new even if the aesthetic does not make me crazy but it is a well designed and solid turntable.
OP
One way you could also look at the price difference is that you are getting more tt for your money with the Clearaudio.
You can always upgrade the cart later.
It would indicate to myself that the Marantz could be less of a table and it's the cart that is the bigger star there.

As stated the Clearaudio is a more modern design.

I know which way my money would be going here.....
Yeah, definitely what uberwaltz just said.

The leeway in my prior statement is in what constitutes a "reasonably good deck". I've heard the Concept (even with the cheap Concept MM), and I think that table just makes the cut. I'm not so sure about anything else in that price range bundled with an arm & cart as a package. I'm not so sure about the Marantz model - and if it were my money I'd definitely go with the Concept over it. Clearaudio (mostly) nailed it with their present lineup, which you can see given their popularity and longevity. 

I'd also be giving the new Technics decks a look, though I have no experience with them. I think they're pretty interesting. 

Cartridges are wear items, and they can be easily destroyed with a simple accident. I say go a bit further with the table/arm/phono before you experiment with more exotic cartridges. THEN the arm/cart quality & matching will absolutely be the most key determinant to your resultant sound quality, you may wish to explore MC cartridges, etc.