The term "High End" needs to die. Long live Hi-Fidelity!

AAH...the poets are busy tonight. High Fidelity, High End, Audiophile, and all others are just adjectives to describe what each person wants to identify the subject of sound reproduction. Each of those terms have a different meaning to a lot of people....
If I had almost unlimited funds to spend on a system I would probably do it. If I could buy a new Lamborghini I would do it even the speed limit is only 55mph.
Everybody has their own objective for buying audio equipment. Hopefully, for seeking the setup that sounds best to our ears. But, trying to define terms that describe what audio is, for the most part, is useless.
There can never be any end to this discussion. SUBJECTIVE!

Hi End Enthusiast: Someone who buys faithfully created music to brag about their audio ststem.

Hi Fidelity Enthusiast: Someone who assembles a system to faithfully reproduce the music they love.

Alright, here's my "get off my lawn" gripe today.  Day after day, post after post, I see rampant misuse of "its" and "it's."

Not only here, but in e-mails, on the web, in the newspaper.

It's really easy.  "it's" = "it is."  "its" is the possessive form.

That dog is licking its wounds.

I'm going to wait until it's cooler outside.

Let's get more literate - please.

The comments: “I think its capitalism at its finest. Not only that but the market is shrinking and manufactures need to increase their prices to make a living getting by. That, and greed.” Are totally off base and just foolish.
Technology keeps improving things and usually the price increases as well. Have you heard of the trickle down effect? A lot of the Uber expensive components/technologies are often found in the companies lower cost components over time. 
We need people to think outside the box to try new ideas that take advantage of current technologies so we can improve over what is out today. 
Mad for greed, the more expensive the component, the less you are going to sell so when you have to recover costs on a new product that is going to be outside the reach of the majority, it will cost more.
You will never see a Bugatti go for the same price as a Toyota, this isn’t greed, it’s reality