My Thoughts re: Dealers Posting on Audiogon


I originally posted this in a thread in the Speakers forum.  It's more appropriate here:

As a former audio dealer and long time Audiogon member who has walked the tightrope I will say that, while I do not have a problem with dealers posting on Audiogon, I do feel that there are some basic rules that should be observed, both by the dealer and by everyone else:

For dealers:
1- Clearly announce that you are a dealer
2- Try to be helpful, objective and educational
3- Understand that an Audiogon forum IS NOT a sales venue
4- If you mention or recommend on of your products, mention again that you are a dealer for this product so that it's clearly understood that you have a finalcial interest in your recommendation
5- Don't trash the competition or other brands

For Audiogon members:
6- Don't complain about dealers posting in Audiogon forums. They are A'gon members like anyone else. If you don't want to read dealer posts them just don't read them
7- Just because a dealer makes a recommendation in which he/she has a financial interest does not automatically make it a bad recommendation. If the dealer comment is in the spirit of the discussion and or answers a question then it's probably appropriate, IMO
8- Dealers, well *many* dealers, have a lot of experience that most just audiophiles do not have. If a dealer is posting to be helpful to the group and not just trying to sell stuff then take advantage of that experience. Their answers to your questions will guide you as to whether they are interested in being helpful members of the Audiogon community or just pushing gear.

I hope that this is helpful guidance. Just my opinions...
br3098
I defend the right for anyone to post on this forum. I especially enjoy when a manufacturer will post info about his/her build or design process, technical information, future plans, show engagements etc....I also appreciate dealers that occasionally offer info on system matching, brands they are familiar with or to answer a question a poster asks. What I don’t care for is when a dealer searches the forum DAILY looking for an opportunity to make money.

I only know of one dealer that continually breaks #’s 3 and 5 of the ’suggested dealer guidelines’ you have so thoughtfully provided. This dealer will search the forum looking for someone that is looking to buy a piece of equipment and is asking for suggestions. The dealer will then POLITELY discount any suggestions of gear that have been recommended (that are not carried by this dealer) then offer products they carry as a much better choice. If anyone objects to the dealers advice, the dealer will then argue relentlessly defending their suggestion. Some posters are OK with this dealer. Some say just try to avoid or skip over their posts, while others can’t stand the pushy ’sales pitch’ nature of their posts. It seems as though whichever thread this dealer decides to contribute to, controversy follows, along with deleted posts from angry posters objecting to the way the dealer tries to conduct business in the forum.

To me, this is using the forum as a sales platform.....which I don’t think it should be used for.
I agree with 2psyop and rbach.  There's a huge difference between the two contributing dealers from New Jersey, and part of it also is a question of tone and attitude.  2psyop's adjectives are right on the money.
1 were you an honest dealer or only pushed your products
2 why did you decide to carry one brand over another were you trying to offer the best products you heard or something else
3 do you value any dealers opinions
1. I think so. I did it differently - I only posted advise on Audiogon that included recommendations for gear I sold under my dealer handle.  At that time I avoided mentioning any products I sold from my personal handle.

2. This is a complicated question that is outside the scope of this topic and one I can't fully succinctly.  Let me say in short that selecting brands to represent are not just a matter of what I like or know.  It's a delicate balancing act between what I think my customers will want (or that I can make them want), finding products that are under represented in my market and economics.  What products, for a variety of reasons, will make my business successful and which won't.

3. Sure.  Why would I value a dealer's opinion less than an audiophile?  Both sets have great ideas, opinions and experience and both have great potential to cross the line and provide tainted or valueless information.