Although BDR goes on to say:
So apparently the orientation depends on whether you are using a BDR shelf or not.
The proper placement will significantly affect the performance of the cones so the rule of thumb is the tip of the cone towards the resonant surface. For example, under a CD transport sitting on an MDF shelf, the tips of the cones should be pointing down.
So apparently the orientation depends on whether you are using a BDR shelf or not.