A ruler flat response on axis only matters in an anechoic chamber and/or listening very close to the speakers. The room response is likely to be much different which is what my post speaks to.
I do not think overall that most people consider a ruler flat response too bright, especially since it is the room response they respond to, not the anechoic measured on-axis.
It would be much easier to "tune" a high end too bright for a user outside of the speaker, whether electronically, or with room treatment and positioning. Cross-over design is tightly tied to phase integration and physical speaker parameters. It would be difficult to tune any given speaker to your tastes without impacting the fine balance of other parameters the speaker vendor was targeting.
I do not think overall that most people consider a ruler flat response too bright, especially since it is the room response they respond to, not the anechoic measured on-axis.
It would be much easier to "tune" a high end too bright for a user outside of the speaker, whether electronically, or with room treatment and positioning. Cross-over design is tightly tied to phase integration and physical speaker parameters. It would be difficult to tune any given speaker to your tastes without impacting the fine balance of other parameters the speaker vendor was targeting.