A good place to start, as a low cost reference, is a DIY power cord using something like Belden 20A (the same stuff that comes as the stock cord with Krell amplifiers). It's sufficiently stout to be a bit of a challenge, but not impossible. I bought a 250m drum of it for about $200 (admittedly many years ago), made up my own cords and used them as a benchmark. I've not tried many costly alternatives since but none of those that I have tried has produced significantly different let alone better results. I even sold a few of my home made cords to local hi-fi dealers who were impressed with the quality of my workmanship as well as the quality of the cords themselves.
The prices of far too many "specialist" power cords (and many other cables of varying types) are just crazy and not remotely worth the money. Strictly for those who don't know what else to spend their money on.