... because my arm is a Fidelity Research FR 66s, a very high mass arm which I got because I have several Koetsus, SPU’s, FR7s Denon 103 s and a (Decca) London Reference cartridge....
All I can say is that while there may be some improvement possible in another tonearm (who can say there won’t be without trying) what I am hearing is quite astonishing at any price let alone £150...
This Shure is amazing and I haven’t even started fussing over VTA etc. Given that I’m lucky enough to have a Koetsu Jade with diamond cantilever and London Reference both in Arche headshells and the fanciest silver headshell wires and the Shure is in a basic headshell with wires from the 1920s it’s even more surprising how good the Shure is.
Welcome to the Moving Magnet world. If you like the result with that Shure cartridge i can only imagine your reaction to some of the best vintage MM/MI that many audiogon members including the OP discovered long time before i jumped in the game. My advise is to continue your search for the killer MM cartridges. I also have FR tonearms (64s and 64fx) and FR-7fz cartridge along with Ikeda 9III and Ikeda IT-345 tonearm, but some rare Moving Magnet cartridges are just superb, i can't do anything about it, they are just great!
I don't have 66s tonearm, but in fact i enjoyed Pioneer PC-1000 mkII and many more killer MM like Stanton 980 on Lustre GST-801 and on Reed 3p "12 with high-ish mass. In my opinion an MM or MI cartridge is a must have for anyone next to your LOMC on the same turntable for easy comparison. This is where the cheaper cartridge can be better, really. The MM technology is cheaper by default, but nothing wrong with that.