The equalizer you don't know you have

speakers are there to be heard and enjoyed not measured. Therefore it is crucial that they are custom tuned to your ears only. 

Unfortunately many speaker designers rely on measurements and the result is speakers that sound horrible. 

the prime example of a hidden equalizer is within a phono preamp that has to adjust for the RIAA curve.   The circuitry has to boost and cut the signal by 40 db! from 20 to 20K Hz.  

Kenjit wrote-
"speakers are there to be heard and enjoyed not measured. Therefore it is crucial that they are custom tuned to your ears only.

Unfortunately many speaker designers rely on measurements and the result is speakers that sound horrible."

This is is the exact equivalent of your custom tuned to your ears speakers sounding horrible to the rest of the world.  They were flavored to your liking in your environment via measurements whether by ear or by testing equipment.  

Why is it so difficult to comprehend that there are speakers manufactured at every price point for a multitude of listeners that do exactly what they are supposed to do, bring listening pleasure to that buyer.  The vast array is there for choice of sound and esthetics.  Sure, you can spend a fortune on custom tuned to your ears but those ears will not hear the same five to ten years down the road.  What then?  Pay a small fortune to retune again and again?  

What are your guidelines for custom tuning to your ears?  Please describe the process that you are a huge proponent of.  

Maybe someday these guys will figure out that even in the Audiophile community 90% simply don't care. People who are outliers on the spectrum of normalcy can't figure out why everyone else is not jazzed about minutia. Completely myopic. Totally out of touch with reality. 

@bryhifi 

Custom tuning a speaker is far less profitable for the speaker industry. That is why instead they do mass production. The same with trousers. Its far cheaper and easier to mass produce sizes that go up in 1 inch increments than to custom tune a pair of trousers down to a millimetre. But thats what audiophilia is about. Its about the fine details. 

The industry has tried to deceive audiophiles into believing that there is a one size fits all approach. Unfortunately most audiophiles never buy a single speaker. Its an endless cycle of buying and upgrading all because the speakers havent been custom tuned. As a result the response overshoots or undershoots the target response and is never perfectly right. 

Bryhifi you are obviously unhappy with your speakers so you will need your crossovers redone. 

What then?  Pay a small fortune to retune again and again?

 
It wouldnt cost a fortune to retune a crossover. It might just be a case of changing a single resistor. 

Custom tuning means that every aspect of the speaker is customised to your requirements. It can involve the crossover, the choice of drivers, the cabinet the whole nine yards.