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Your memory of Audio Marketing, esp. B.S.

O.K. most of us old f--ts remember "the Copper Top Battery,  "when it rains, it pours", "I'd walk a mile for a Camel"(wouldn't go accross the street for a woman), "the quicker picker upper" and so very much more.  Kind of sad that most of us can do a commercial product jingle from an ad that hasn't been used for 20+ years.

My question is, what are/is some of the great Audio marketing B.S. phrases, slogans..etc. from the extended history of audio/high-end audio.  The first one is (with Ella) "is it live or is it Memorex", and of course we knew that Ella was great and Memorex was not. 

whatjd
berner99
216 posts
 
Not what you had in mind, but the biggest BS I remember was the anti-marketing Julian Hirsch:

"Hirsch was infamous among audiophiles for believing that all audio electronics — amplifiers, CD players, etc. — sound the same."

Everything cuts both ways, and perhaps some things that cannot be measured are real.  This public service announcement....


geoffkait's avatar
geoffkait
23,365 posts
 
That’s not what Julian Hirsch said.

From somewhere in cyberspace,

“For example, in April 1977, he stated: “I do not believe that any amplifier that is reasonably good and operating as intended has any sound quality of its own, at least not in the sense that phono cartridges, speakers, and listening rooms have their distinctive sounds.”

His statement predated the advent of CD players by the way.

It appears he never actually commented on the sound of components he tested. And he didn’t believe in wire or cables. Kind of like a lot of people today, no?
ejr1953
918 posts
 
How about that photo of the "blown away man"?

https://iconicphotos.wordpress.com/2010/05/31/blown-away-man/
whatjd OP
1,139 posts
 
Yes, the JBL ad for the L-100 seemed to be aimed at what became the "Head Banger"....."accurate or not, they can play loud as Hell".
whatjd OP
1,139 posts
 

koestner328 posts

Perhaps we can start a trend in marketing gear with

"analog ready"..................?
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