KEF Reference 5 vs. B&W 802 D3 speakers - which one better? your knowledges & opinions

Kentrent, 
it took several (6?)  months for the KEFs to break in. When I bought the Ref 5s, I had never heard them because no dealer within hundreds of miles had them (not the best way to buy speakers). I heard the Ref 3 multiple times and really liked the imaging, soundstage and other properties.  As  one salesman commented after demoing multiple speakers: I noticed that, when I play the KEFs, you smile.  I finally was persuaded that the properties of the Ref 5 would be similar to the 3 but with increased bass.  After the 5s were delivered, I thought for a while I had made a big mistake.  They just didn’t have the same magic in my setup and I wasn’t sure if it was the 5s, the room, my equipment, the setup.  I even borrowed some competing to compare.  I’m very glad I was patient because I love them now. 

Now that you mention that, I think when I heard the Kef Ref 5 vs the B&W that the Kef's were mentioned as having recently arrived at the dealer (like a week ago), and so were probably not fully broken in when I heard them.

@fast  so i came across your post about the Ref 5 last year in this forum.   Can you tell me the pros and cons of the reference 5? You own the speakers and I’d love to hear from an actual owner.  It’s my first big purchase at this price and i wanna know if im making the right decision here.  I dont wanna buy the speakers and regret it later.   Give me your advice... thanks in advance.  

IIRC some reviewers claim the Ref. 1s are the best of the lot, with a more integrated sound than the 3s or 5s. In my setup the in-room response of the Ref.1s measures pretty flat to 30 Hz then rolls off sharply. I augment them with a pair of Velodyne HGS-15s, because I like to hear/feel pedal notes from organ recitals, but subs really aren’t necessary for the jazz and classical music I prefer. I use Ayre 5/20 series preamp and amp.

Kentrent, 
I’ll do my best to give my perspective. Of course, speakers are very much a personal thing, we have different ears, and may listen to different kinds of music on different equipment in different rooms. 
I listen mostly to classical music. As I mentioned before. i was drawn to the Ref 5s for the imaging and soundstage.  Set up properly, the sound seems to come from behind and around the speakers, providing a pretty realistic concert hall effect.  I like the uni-q tweeters which, to me, capture the sound of instruments...especially string instruments... very convincingly.  The bass is well integrated and not obtrusive but it’s definitely there. My speakers are white and they’re beautiful looking and well finihed.  As for cons, I already mentioned the long break in time. Setup and positioning are critical and finding the optimum placement, toe in, etc. can be time consuming. You need comparable quality associated equipment.  
There are literally dozens of competing speakers and I can’t choose for you.  It would be great if you have a dealer where you can audition them (and even greater if you could negotiate a return/exchange privilege if, in the worst case, you don’t like them.  I’m not sure how else to help.  Good luck.  I hope you’re happy with your choice and will post your experience here.