Directionality Explained


I have read it argued against by those who think they know
Here is proof
Paul Speltz Founder of ANTICABLES shares his thoughts about wire directionality. Dear Fellow Audiophiles, As an electronic engineer, I struggled years ago with the idea of wire being directional because it did not fit into any of the electrical models I had learned. It simply did not make sense to me that an alternating music signal should favor a direction in a conductor. One of the great things about our audio hobby is that we are able to hear things well before we can explain them; and just because we can’t explain something, doesn't mean that it is not real. 

https://www.monoandstereo.com/2020/05/wire-directionality.html#more
tweak1
This might be an actionable claim, " everyone who uses our cables will definitely have "superior image and sound reproduction." Of course they would toss in money back guaranteed which kind of negates the "everyone" in their initial claim. 
"
significantly increase the range of both color and contrast, which creates an even more vibrant and realistic picture
." To who? Everyone? Couple hundred people? 10%of those who try it? You still are copying market speak approved by their lawyers. 
djones51
You can't sue over marketing double speak that’s what got Listerine in trouble they made a definitive statement our product kills 99% of germs and they couldn’t prove it.
Wow - now you can go after Listerine! It is made by Johnson & Johnson, a company with v-e-r-y deep pockets. That's probably a wiser target for you than suing anyone in the audio cable industry, because J & J is ranked by Fortune magazine among the top 100 US companies by revenue.

Here is J & J's claim for Listerine: LISTERINE® Antiseptic is a daily mouthwash that is clinically proven to kill germs that cause plaque, bad breath and the early gum disease gingivitis. LISTERINE® Antiseptic kills up to 99.9% of germs that cause early gum disease left behind after brushing.

And its claim that Listerine offers 21 percent greater gingivitis reduction than brushing and flossing alone is probably bogus, too. You're really compiling a preponderance of the evidence here and your suit isn't even filed yet.

You can read J & J's claims for yourself here. Why waste your time with the audio cable industry?
You read the links and saw nothing actionable? What you talkin about, Willis? 
Listerine , J&J was already sued for their claim which is why they don't make the claim anymore. They even had to run adds for a number of years admitting their claim was false. The claim was" Listerine kills 99% of the germs that cause colds", of course they couldn't prove it and lost.