geoffkait,
If you're actually interested in self education I suggest you start with the work of Sigmund Freud and then move on to that of his nephew Edward Bernays.
I don't approve of psychological shenanigans, but you as a 'businessman' might owe it to yourself.
If you're actually interested in self education I suggest you start with the work of Sigmund Freud and then move on to that of his nephew Edward Bernays.
I don't approve of psychological shenanigans, but you as a 'businessman' might owe it to yourself.