And maybe one day in the future some audiophiles will realize the difference between good sound, and sound that is exactly the same but costs a whole lot more and stop trying to convince other audiophiles to make the same mistake. These same audiophiles already reject all sort of measurement but are quite happy to believe made up marketing material. I am sure if measurements improve they will reject those too.
And it is all quite silly as no one is saying that measurements indicate how an individual will perceive sound quality at least on this topic. What they are saying is that the reported changes from a cable change don’t match reality at least in a significant number of cases of what changing a cable could possibly do.