Margin on speaker sales by high end dealer


Many a times, you talk with a dealer and they order and deliver the product. So you spend 10k on a pair of speakers. Seems very simple to do by a high end dealer. And most often done without an Instore  visit.
So how much are they making?
emergingsoul
But they don’t make 40-50% net profit. I believe this has been discussed before, and there are many costs to run a dealership. Thus, even if they made 40-50% gross, paying daily/monthly/yearly costs with every sale to keep themselves in business, the net profit is much lower.
The post is about margin, not operating costs below this line.
Further it helps to understand this as a way to further understand credits offered for returning product when upgrading.
As a consumer upgrading can be very costly, and negotiating a return credit can be a challenge. This is part of the business model and a dealer making profits from returned goods can be lucrative.
Getting good deals is part of a buyers process while respecting a sellers ability to receive a fair profit.