You can't look at gross margin in a vacuum. You need to understand the dealer's monthly overhead cost/cost of operations. That's why it's so important to push volume through. Only through volume can you even start to cover the fixed monthly overhead. If you don't sell enough widgets you could easily post monthly losses on your P&L even if you show a 40% gross margin on a single product sale. This is really a ridiculous analysis the OP is trying to apply because the equation is far too dynamic for a linear thinker.
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- 53 posts total
- 53 posts total