I love my Zephyr. Very neutral and natural to my ears, definitely not in the least ‘bright, as mentioned, tracks very well, (I can play a fairly warped LP and my SoundSmith Zephyr is practically unphased compared to others), and refined and detailed. Also, compared to my others, the Zephyr never seems to get ‘overloaded’ or ‘overwhelmed’ with the information in the grooves even at higher volume. Just incredibly solid and not the least bit ‘wobbly’ in its presentation. In addition, I find the Zephyr incredibly quiet, and easy to set-up. It doesn’t seem overly finicky about ‘perfect’ adjustments, and gives great sound with little effort other than the basics.
I bought a Goldring 1042 not so long ago as a back-up. Has a very similar sound signature to the Zephyr, and am incredibly pleased with it (at a third of the cost of the Zephy). I was actually quite amazed after first listening to it, and it did cross my mind, ‘why not sell the Zephyr and use the Goldring instead’? I became a huge fan almost immediately, and actually left it on my arm for a week or so. Then, I put the Zephyr back on, and quickly realized just how much more quiet and sophisticated it was in comparison, and provided overall performance the 1042 cannot really equal. That said, a great back-up cart, and can not recommend it enough at its price-point. I’ll be able to live with it quite easily when the Zephyr needs retipped.
Peronally, I don’t think you can go wrong with a SoundSmith, but as everything, it’s all subjective.