Stereophile's 2021 products of the year

Lonemountain:
ATC makes great sounding speakers but not very well known in the U.S. home audio market. Maybe an advertisement in Stereophile should be considered. ; )

lonemountain
Absolute Sound, Stereophile (and several other online magazines) have reviewed and recommended our our ATC products without one dollar of advertising- ever.

👍

https://www.stereophile.com/content/atv-scm7-v3-loudspeaker

https://www.stereophile.com/standloudspeakers/atc_scm_11_loudspeaker/index.html

Cheers George

lonemountain,

At some point, I was really interested in ATC speakers, but found out that it was a dead-end project. They are so underrepresented on the market that it is hard, not to go to virtually impossible, to hear and see them in person. Dealers who cary them did not have much in stock. As close as I could get to them was musicdirect.com with some (unknown at the time) wait time and no returns. Which would mean spending unheard and sight unseen.

Even today, one dealer listed on your website does not even mention that they cary the brand on their website.

It is a pity that speakers universally thought of being good are so hard to check out.

The ATC SCM11 V2 has been an absolute no- brainer in its price class for a long time (and not just in my opinion). I don‘t know whether it has made the Stereophile recommended list at some time, but if it hasn‘t I think gpgr4blu may have quite possibly made a salient point.

It‘s one thing publishing a good review, it‘s another making the list, which as a previous poster correctly noted, acts as a buying guide for many consumers. No list, no interest from the dealers. Shame really.

But George, what about the fact that every year there are at least a decent handful of components that don’t measure very well but are subjectively loved by the reviewer and they get put into the class A category? What are we to
take from that?