I recently finished reading Shiit Happened, by the founders of Shiit Audio, and can wholeheartedly recommend it as an insightful, often very funny, irreverent take on how to succeed in the audio business while trying (and working) really, really hard, owning your mistakes, and trying hard to treat the people who love music and way-better-than-average sound... Respectfully & well. Did it make me go to their website and think about maybe trying some of their gear, heck yes -- the desired effect, for sure. But they genuinely seem allergic to snake oil and stuff that costs 6 or 14 much as it probably should. More power to 'em, i say.