Favorite cable brand.

@clearthinker you make a good point. I read this thread thinking that there would be some consensus among all the golden ears and deep pockets, but the preferences seem all over the map. I like the comments by @cromaudionut and @urbie because at least there seems to be a line of reasoning supporting the choices.

Chord, Ecosse, Atlas, Qed, audioquest.

I use all Amazon Basics 

Started back in the early ‘80’s before all the whiz bang stuff was available, never bought into the hype. I do like good looking cables though so I always made my own. Just found a receipt where I paid 25 cents a foot for pure copper 16 ga 8 wire braided speaker wire.......in 1990.

I have had a lot of BEL, then the mid-price Cardas.    Recently upgraded my balanced interconnects and speaker cables to the designs of Colin Wonfor, sold by ABCaudio in the U.K.    Colin was the original designer of the Telerium Q cables.   
I am totally floored by the recent upgrade.  So impressed that I’m considering buying EXTRA cables for different speaker set ups.