Favorite cable brand.

I do not know how to listen to a cable. 
I can only hear a system in which there are cables and which is in a unique room.  Innumerable variables in the system, the room, the ears.
In my system into my ears and my own personal brain based decoder it is Purist Audio Design.  My whole loom, everything, is Purist Dominus Luminist except for one power cord which is LE Praesto. 

I was never satisfied listening to a mix of brands/manufacturers.  Never quite coherent.  For me, it is sonically and emotionally most satisfying listening to one brand.

Before you scoff, never could I afford Purist Audio retail.  Everything bought over several years used or dealer demo at deep discounts.
Enjoy what you enjoy.

Interconnects and speaker--Audience
Power--Essential Sound Products 

Without question I prefer Swisscables, I have their Reference interconnects, Reference speaker cables and their incredibly good Diamond power cord. 

Audience 

Each component has a different impedance requirement.

Different cables have different configurations and that interaction is what you are hearing

To optimize waveform transmission, and that is your goal I hope, each cable has to be designed for that equipment. Every other electronic discipline employs this, and any EE will reiterate the same thing.

Wonder who would build a cable for your particular impedance and application? It took me 3 years of calculations and building 150 cables (down to even forming the conductors) to perfect it. Not easy, but it ends the upgrades.