What is it that you most like about your friends set-up - what part of his audio chain - ie amp? phono? cartridge?
To add my tuppence worth of advice have you considered an MM cartridge like the Cartridgeman Music Maker or an offering by Soundsmith? in terms of drive, body and oomph they do something far more visceral than any MC out there - very satisfying. I have a Pickering XSV4000 MM that really changed my perception of MM's - just as enjoyable as my MC's
To add my tuppence worth of advice have you considered an MM cartridge like the Cartridgeman Music Maker or an offering by Soundsmith? in terms of drive, body and oomph they do something far more visceral than any MC out there - very satisfying. I have a Pickering XSV4000 MM that really changed my perception of MM's - just as enjoyable as my MC's