It's only a matter of time until Qobuz and Tidal become irrelevant. Amazon, and now Apple, and probably soon Google Play music, want this market. Last time I checked they had rather more money, customers, and additional products that they can tie into, compared to Qobuz and Tidal. They can keep the price low for years until they bleed out. Frankly they are not even on Amazon Apple and Google's radar. They are dead men walking. As consumers we will benefit from the lower prices from this competition.