Apple did more than just enter the streaming music market. They are introducing, in June, a disruptive technology called 'Spatial Audio' in addition to 'lossless' for no extra charge. This is for headphone/earbud users and the effect is amazing. It can only be enjoyed using their own proprietary chip set that encodes the Dolby Atmos signal.
I have listened to music through my Apple Airpods and I can tell you the effect is like nothing I ever heard. You know how headphones put the music inside your head? Spatial audio takes the music outside your head. The lead singer is now standing out in front of you. The location of other band members is clearly defined around you. Sound is NOT coming out of the head phones instead it's coming from it's recorded location. Holographic imaging on steroids. The effect is completely different and it's REALLY good!
Live events are incredible. It sounds...Live! The band out in front, clearly defined with ambient sound coming from ANY direction around you. You can hear voices or applause coming from behind you. You're at the performance and no longer is the music inside your head. It's out where it belongs.
The mixing process uses more microphones to achieve the desired effect.
THIS IS A GAME CHANGER and takes the music experience to a new level. Amazon has 3-D audio also (but requires their own proprietary software and hardware). So the industry seems to be supportive but Apple, using Dolby Atmos, is a powerful force to compete against.
This is why Amazon and others have lowered their prices.
I have listened to music through my Apple Airpods and I can tell you the effect is like nothing I ever heard. You know how headphones put the music inside your head? Spatial audio takes the music outside your head. The lead singer is now standing out in front of you. The location of other band members is clearly defined around you. Sound is NOT coming out of the head phones instead it's coming from it's recorded location. Holographic imaging on steroids. The effect is completely different and it's REALLY good!
Live events are incredible. It sounds...Live! The band out in front, clearly defined with ambient sound coming from ANY direction around you. You can hear voices or applause coming from behind you. You're at the performance and no longer is the music inside your head. It's out where it belongs.
The mixing process uses more microphones to achieve the desired effect.
THIS IS A GAME CHANGER and takes the music experience to a new level. Amazon has 3-D audio also (but requires their own proprietary software and hardware). So the industry seems to be supportive but Apple, using Dolby Atmos, is a powerful force to compete against.
This is why Amazon and others have lowered their prices.