I have to take Missioncoonery side here.
Just to put things in perspective French_fries, if you would go to say 10 dealers and tell them this story most likely all of them will demo for you the B&Ws with decent electronics but not the Q1s and their top of the line electronics. At least some of them will justify this by telling you that you are not determined/motivated enough.
Secondly, none of the various iteration of the 805 B&W monitors have ever been considered SOTA monitors. While all these B&Ws monitors were good speakers, they were often outclass by similarly priced monitors from Dynaudio, Focal, etc. Sometimes not even by the top of the line monitors of the competition! Consequently, I see no reason why suddenly this new 805 iteration will be a SOTA monitor and will be able to compete with monitors costing 5 times more.
I understand your "dilemma", we all have similar thoughts (we all know that many of these hi-fi toys are extremely overprices). However, I do not understand why would you attack someone who has just stated the obvious, i.e. Missioncoonery.