So you think wire conductors in cables are directional? Think again...


Here is a very relevant discussion among physicists about the directionality...the way signal and electrons should flow... based on conductor orientation. Some esoteric, high-end manufacturers say they listen to each conductor to see which way the signal should flow for the best audio quality.

Read this discussion. Will it make you rethink what you’re being told and sold?

https://www.physicsforums.com/threads/is-a-copper-conductor-directional.975195/
edgewound
Perhaps a more pertinent / relevant question is the difference between solid core vs stranded cable. The difference can be very distinct. I find good solid core such as AQ or Transparent to have a very solid grounded sound whereas good stranded cable such as the QED Genesis Silver Spiral has a marvelously airy sound and huge soundstage. Directional signal flow optimization may indeed be real, but the difference is not near as much. I do own directional speaker cables and have experimented.
Post removed 
I like: Silversmith, Inakustik, Black Cat and for value Analysis Plus. What I have heard from Purist was also extremely good. The best small company cable I have heard is Bionics Cable which may have to be made to order. 
Post removed 
Yup, a conductive alloy that is liquid at room temperature....and has been used to very good effect in audio cables for over a decade.

Cheers