Underwood Hifi / Underwood Wally...


I sometimes receive e-mail blasts from this seller/retailer.  This online retailer seem to handle many brands of various audio components, some with some name recognition, some with none.  All products are advertised with screaming discounts and cable giveaways (is this a red flag?). 

Some of the brands like GAS and LSA, seem to go back quite some years.  I am trying to understand how this business works and whether it is reputable for selling solid gear.  Or is this like some retailers that buy up old defunct trademarks then sources gear from cheap contract suppliers that make stuff at low cost, cutting corners with quality?

Would appreciate any insight or customer experiences.  There are a number of items that could be of interest to me as I upgrade my two channel system but I can't help but be somewhat wary.
troidelover1499
You have a right to be suspicious. Especially in the times we live in. There are very few people out there you can trust, without reservation. Especially in a somewhat turbulent industry. A significant number of manufacturers and dealers are desperately trying to stay "afloat" !  
Walter is far from a "FLIM FLAM, FLY BUY NIGHT" business man. Truthfully, I have never made a purchase from him but I am acquainted with several audiophiles who have. All of them have very good things to say about their dealings with Walter. Furthermore, I also realize that several of his product lines are not truly mainstream, which only tells me that a potential buyer need to due his due diligence before commiting to a purchase. I don't believe that Walter has ever taken on a new product line without having a strong commitment to the quality, performance, and value of the products.
I have taken the time, upon several occasions, to look deeper into the quality and validity of a few of his products that have interested me. In no case, have I ever discovered that any claims or statements made by Walter, regarding his product lines, were inaccurate or misleading.
As far as pricing is concerned, I can only say that I truly believe that Walter is trying to present his products in the best light, and in a way that hopefully more audiophiles can afford. Most people don't object to discounting, when purchasing an automobile. Why should this be any different.
I've always felt there were two basic marketing approaches, when it comes to audio manufacturers and dealers. No.1 - Small scale, low volume manufacturing and marketing, with a huge markup, or #2. larger scale manufacturing, with a lower markup based upon larger volume, which helps build a more lasting reputation and image in the industry, and in turn, helps the average budgeted audiophile, get a little bigger bite of true high end sound.
Another recommendation for Walter here.
None lately, but have done numerous transactions over the years.
He's in sales, as the website indicates, but he's a straight shooter, and value oriented  -- I've heard far less of "this megabuck interconnect reverses aging" from him than many other dealers and manufacturers.
Pristine logistics and shipping, very smooth transactions.
Also a smart and knowledgeable guy, good to talk to, and very generous with his time.
If he has kit you ate interested in, I'd have no hesitation, and I'd certainly be willing to give one of his more off brand closeouts a try, if it were something I needed.


Just because I am curious, did you intentionally misspell triode in your screen name? 
I've had several business transactions and phone conversations with Walter. A good guy that stands behind his products. Give him a call and judge for yourself. I recommend Walter if he has what you are looking for.
One transaction with him and it was excellent. Item arrived damaged ( UPS). Called up, had a brand new piece in 2 days. No problem with Wally.