Lack of popularity of Chord???

Chord is probably one of the most popular brands of high end DACs.  It is expensive relative to products made in China since it is made in the UK but I think it is generally discussed frequently and is highly regarded.

They haven’t launched a new product in about 2 years so that limits appeal but the recent launch of the 2Yu should cause a small increase in discussion.  We are expecting a Mojo 2 this year.  
What is less popular are Chord amps, preamps and integrated amps.  They are relatively expensive, historically were quite bright and although quite detailed, use switching power supplies which limits the appeal.  The new Ultima line is MUCH more natural sounding but it is still brighter than other brands.  

I like them a lot but only with the right speakers.  With a pair of Wilson Benesch or Vandersteen speakers, they can be jaw dropping.  

Chord cables and Chord Electronics are two entirely different companies. Can be confusing since both are imported by the same US distributor.

I wasn’t aware that chord made amps.

it is true that chord makes amp and preamps, they were an early adopter of switching class d amps, implemented in their own unique way, and the amps are expensive, tus the limited popularity in comparison to their dacs

that said chord was one of the early, pioneering, exceptionally well respected audio companies -- original true bbc designed professional active studio monitors used in-built amplification made by chord...

it is true that chord makes amp and preamps, they were an early adopter of switching class d amps, implemented in their own unique way, and the amps are expensive

You said it. Class D & expensive! Who wants to buy a amp like that?
I bet 90% of the money they charge for the amp goes into milling those gaudy aluminum chassis.

They are just too exclusive in the US. I only ever see their headphones amps. I liked the mojo enough to look into their amps but the lack of opinions online turned me off. 
I would love to have a DAVE but never will.