Speaker Cables? why all the hype for expensive speaker wire?

It’s Amazing That there can be such a controversy on the price of cables and then inevitably ends up to what you may or may not hear as a difference. it’s a lot of BS, and rather insulting. I’ve been privy to experimentation and now use equal length good quality 12 gauge sometimes referred to as lamp cord by the demeaning Stupid !! My system is large, powerful, in a well set up Studio. There have been many a seasoned well trained listener with few negative opinions. I hate crap, cheep, Gimmicks, Snake oil, and BS. 

How times have changed … now it’s the deaf who call the folks with perfect hearing dumb. 😂🤣

Really. Look, rather than spending ridiculous money on an intrinsically dubious item, invest that money in top quality active speakers. Then run any decent professional quality balanced cables to those speakers. I promise you that you’ll never look back. For several reasons, modern active speakers almost always give one significantly more "bang for the buck." Part of that is because they require significantly less gear (no amp or fancy speaker cables) as well as much less fiddling and fooling around. Then spend the time and money you save enjoying the music. Or is that not what this is all about?

If you believe you hear it, fine.
But don't lay your alleged superiority on all the rest of us.