Putting an end to the audio cable debate! Part 1

Once everybody has $3k/meter retail to drop on a loom of ICs the debate may come to end.

My ears seem to be the most sensitive to IC changes vs power cords & speaker wire. I sold a AQ Fire cable to buy a longer one. While I had a Water between preamp & amp for a week the system was not nearly as enjoyable. Knowing this, I'd start building a system with a $3k/meter retail loom of ICs such as Fire or KS 1136. Then focus on finding components that are up to snuff of the cables.

Good gear doesn't sound so good on cheap ICs.

Part 1! So it’s not the end then 🤣

Is it fair to compare xlr/balanced cables with RCA/unbalanced, as has been done here and elsewhere?

I am under the impression that there are different processes invoked in employing the use of each type of cable.  It is not changing just one variable, but quite a few.  Correct me if I am wrong.

Marketing is everything! Look what clever marketing has done for Ted Denny's Synergistic Research! Quantum tunnelling indeed!

"Marketing is everything!"

I disagree. 
You have to make a product that actually works, or you're going to go out of business pretty quickly.

Marketing certainly brings awareness to your name, though, so it no doubt increases sales.