Measurements, done correctly, do not lie. Perhaps if manufacturers took their own measurements and published them, as opposed to others doing it, then sites like ASR would not even exist. As a consumer, I feel like manufacturers are taking advantage of us. When I started into audio in my teens in the 80's, ever speaker vendors with few exceptions posted response curves. Today that would be the exception. There is not desire on the part of manufacturers to educate their customers in general or even on their own products. We are expected to believe everything in their marketing blurbs. While I tend to find Amir's tone often arrogant, bordering on offensive, I do appreciate the work and other similar efforts as it levels the playing field between consumers and manufacturers.
I believe that most audio purchases are made with relatively little prior listening, and are based on reading reviews. Many of those reviews are highly suspect and involve little in the way of critical listening or critical comparison. Based on those reviews perhaps you buy this product, and you like it, but the noise background seems a bit high, and it sounds "good" but perhaps not quite right. So you come to a site like this, and people tell you, well you need to:
- buy this or that expensive interconnect
- buy a $500 power cord to make it really shine
- buy a $1000 reclocker if you want better performance
Now, another $2,000 in, not knowing any better, you still think it sounds "off".
It sounds "off" because it IS off. And none of those glowing review sites told you that, and no one here told you that, they told you to spend more painting the pig.