OK, boys & girls, here's the response I received yesterday from Mobile Fidelity Sound Lab:
"We still recommend the classic – LP#9 Stylus Cleaner with an appropriate stylus brush. While we definitely understand the anxiety that comes with having to make any contact on a nice stylus, as long as you are brushing the tip lightly from back to front a couple times there is no risk of damaging the stylus. You have to consider that the tonearm itself puts as much or more pressure on the stylus with daily use – they are definitely fragile, but as long as you are following the proper cleaning technique there is nothing to fear!
I personally don’t have much experience using any of the “gel in a tiny tin” cleaners so I can’t speak much as to their effectiveness compared to a cleaner and brush, but if you are worried about damage from using those then I firmly believe the “if it aint broke, don’t fix it” mantra applies here. Hope this clarifies, let us know if you still had any other questions!
Customer Service
Mobile Fidelity Sound Lab"
Kind of assumed they would recommend their LP#9 which, BTW, the Music Direct website states is "both a stylus cleaner and a stylus preservative". It's not clear, to me, what "preservative" really means in this case (e.g. putting or leaving behind some sort of chemical coating on the stylus or just the inference that a clean stylus helps preserve or prolong its useful life). Can't imagine it would be the former because the Music Direct website also states it "contains a Mil Spec IPA (Isopropyl alcohol)".