I don't believe using a full loom of cables from just one manufacturer makes sense regardless of the fact that we have one such punting his product here. Is this self promotion actually allowed?
The idea is put forward as staying with a certain house sound. When designing for instance a speaker cable, the purity of wire, the metallurgy of the connectors, the dielectric properties of the insulation and decorative outer covering all impact on the result. Now look at a USB cable, with different power requirements and vastly different types of connectors. How does the designer create his cables to adhere to his idea of the ideal 'house sound' ?
After sorting out the room which is paramount one can then try different cables, fuses, amps etc. Without taming the room by reducing the overly long time the sound takes to decay which is adding smear and obscuring detail, any attempt at improving the system is doomed. For example, sound way too bright...add tubes and on and on.
You will never hear any manufacturer telling you to: "get back to me after you've treated your room" What you get is: "Buy a full loom of our cables to sort out all your problems.
Happy new year to all 🍺 🍹