I'm not surprised you didn't hear a difference between the USB cables ... that's because there IS no difference. Any decent USB cable brings the 0's and 1's to the other end perfectly fine without errors.
With speaker cable there could be audible differences, given the rest of your setup is capable of bringing out the nuances. But it'll be subtle ... so subtle that only few people with almost absolute hearing will be able to spot them. These people exist, just like there are people who can name the vineyard when they smell and taste a wine, or the 'nose' of a perfume brand, who designs the fragrances. But these people are rare and are well trained ... the question is if you can hear the difference.