I went from the JD100 to the Apollo and I considered it to be a step up without a doubt. I found the Apollo to be more musical and involving than the JD100. Don't get me wrong...I wasn't unhappy with the JD100, but I'm always on the hunt for better. I guess that's why I now have the Rega Saturn.
I think for the money the Apollo is a tough one to beat though. Just my opinion of course.