If you ask a dealer, they will tell you it is very important to use the same brand pre and amplifier,as it is the easy way to go and they can increase the sales.
In fact, if you are a experience guy, you do not need follow that way, you might choose your way, and better one
If you are new, do the pair with same brand.
Most very good match is not going to public, it is in some one's room. Hifi is a exploring journey, and that is most interesting things inside itself.