Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
128x128audioman58
We're more like soviet russia now, it's not what you want, it's what you can get.  I recently bought a small boat to take the kids on and went looking for an outboard.  I'm in Northeastern IL and I couldn't find a 20hp outboard.  I found a single 15 hp motor at a store about 1/2 hour away.  They told me a guy ordered a 25hp last November and still hasn't got it.  I went into Bass Pro Shop to get an anchor and was told they didn't have any and didn't know when they'd get some.  They were out of tons of stuff, kind of amazing.

Its definitely taking advantage of the U.S. market.

There have been price increases everywhere....but nothing like Focals.

They are dealing with the same problems everyone else is dealing with yet they keep their prices relatively the same everywhere except the U.S.

There are always going to be people who defend these actions but your not crazy. It’s definitely price gouging and it’s on U.S. customer’s

There are a lot of great speakers out there

..Focal is far from the only one..

I just feel bad for the dealers in the U.S. There’s no explaining 12k to 22k price jump. Or 8k to 12k price jump. People who want or can spend good money on speakers aren’t dumb. They are not falling with that boiler plate supply chain, inflation etc excuse. We all have been living in this new world. Focal isn’t special.

Grand Utopia bookshelf is a great speaker...but 22k... lol

The amount of options that opens up for you at 12k will make your head spin and face grin.

P.S. The Sopra 2 is now 21k ;)

..and as far as I know...there have be no upgrades to the speaker(s)

 

Because they can ,they used the virus and shortages to raise 20% for others did 

they had to follow suit.that’s why you are far better off to buy used .

totally unlike used cars That went up 35% ,used speakers have been stable 

and plenty of used gems out there .just be patient ,with summer coming soon 

that is always best time to get your best deals when Audio is slower.

My friend bough5 the Sopra2  with a couple cables WWorld ,and AQ 

and Perrotta consulting gave him a very attractive deal. If you want New then 

Anthony is a very good dealer I have even dojng business with him for years.

+1 clearthinker    The market really is the market.  Period.  IMHO there is no other explanation for a 120K DeRanged Rover or a 1m diamond.  Neither is particularly rare,...certainly not needed.

The very best toward achieving your audio goals.