New Analog Technology???

“An Ionic Original is the pinnacle of recorded sound. It is archival quality. It is future-proof. It is one of one. Not only is an Ionic Original the equivalent of a painting, it is a painting. It is lacquer painted onto an aluminum disc, with a spiral etched into it by music. This painting, however, has the additional quality of containing that music, which can be heard by putting a stylus into the spiral and spinning it.”

Huh. Sure sounds like... an LP....

I have huge respect for T-Bone, but this sounds amazingly like the hype surrounding Pono. There are 2 ways to record- analog tape or digital in various forms. And direct to disc of course.  All this new system can do is bring us closer to the master tape or file, which is good, but I think our current top recordings get fairly close now. But that Pono-type hype just bothers me.