JBL is a speaker manufacturer - Pioneer makes everything, not all of it too well.
If it's just between those two I would go JBL. They have what was called back in the day a "west Coast" sound compared to New England based brands.
JBL's were, at a time, the number one monitors for Studio applications.
I find them a bit in your face and a bit nasal at time BUT speakers are SOO subjective. I would think JBL should be easier to find replacement parts or upgrades if need be.