What is new with the Memory Player?

Audiooracle, I agree with your view. It's usually the small companies that push the envelope and come up with groundbreaking ideas. If that works out well and they can also manage business dynamics they may grow into larger outfits. So yes, buying product from smaller companies is more risky for the consumer but usually has the better sounding products in return because they are run by extreme enthusiasts. Larger companies have the more stable service and lower reliability issues, and unfortunately loose some edge over time. Their world is then run by metrics of ROI (Return On Investment) and sales growth etc.

How does this rationale work for the people behind the Memory Player? Well, if they can't bring a product to market within a year by building a steady customer base, then they haven't mastered the fundamentals of creating a solid business. Or the product just doesn't really fall into the "breakthrough" category as perceived by the market.

I personally would very much like to see this company succeed, I love the apparent new thinking, technology lead ideas. But it seems like the value proposition of the Memory Player is not catching on...and that's disappointing!

"Well, if they can't bring a product to market within a year by building a steady customer base, then they haven't mastered the fundamentals of creating a solid business. Or the product just doesn't really fall into the "breakthrough" category as perceived by the market."

Mtkhl567- Excellent point. It's been well over a year since
the ST's first report about the MP, and the only dealer NP has is Audiooracle....

Maybe they were waiting for the 32bit DAC chips before increasing production or maybe they've missed their window of opportunity.

PSAudio has already announced a new transport that will rip/playback from a solid state memory and have a PC storage interface, along with an updated version the Digital Lens.

If RUR is NP's "ace in the hole," maybe they should be in the software business.

If RUR is NP's "ace in the hole," maybe they should be in the software business.

Not trying to sound like a broken record, but still waiting to hear how RUR is any different than bit-perfect ripping, which is already done by EAC and JRiver. Bit-perfect ripping reads and re-reads until all the bits are right; sounds familiar...

Value proposition? I believe there are much easier and cheaper ways of doing the same thing, and even better. Why duplicate a PC when you can just buy one? Why limit the customer to one DAC when there are so many to choose from? How does the MP support networked music streaming like the Squeezebox?

I've posted here more than once saying that Nova ought to be a software house, assuming RUR and (more importantly) the Reed-Solomon extraction methods are high value proprietary code. The rest of this solution is, frankly, hardware commodity stuff (no offense to anyone) that could be designed and built by any number of technically proficient enterprises. And therein lies the rub; the fact that the revolutionary software is installed in reportedly substandard medium-quality hardware, supported by a skeleton crew of developers and distributor(s), marketed through a poorly designed clearly-rushed website...all for the low price of $10,000+......that's a problem.

I would LOVE for Nova to succeed. It would push the envelope.