Rok2id, yes . . . I agree with your take on the subject. Let me just add that there is a thread out there that pops up from time to time which asks what are the best speakers on the market, or something to that effect. At last count, there were over 1300 hits on that thread.
As I see it, if the consensus view is that it is NOT always possible to compare two speakers, even under identical test conditions because of synergy issues with the rest of the system, the amp in particular, are there any guidelines that one can look to when trying to make an informed decision.
I make this point, because as a general matter, it's generally not practical to bring one's amp to the dealer (least of all the rest of your rig). And even if one does, many dealers wire up their test gear "behind a wall" for aesthetic reasons, thereby making it difficult to tie one's amp into the dealer's system. Hence, how can one make an informed judgment, even relying on your ears at the dealer's showroom?
What sounds wonderful at the dealer, could very well suck when you bring it home. Then what are you going to do?? Try to exchange out your speakers, or just live with them, or start the A'gon merry-go-round??
That's why I posed my Q. IMHO, to ask for speaker recommendations in a vacuum is silly. To respond to such questions is even sillier.